Orange

The way this orange behaves reminds me of bees. 

Why do the bees march into the box? 

1) The box contains propolis from previous bees, glue material that adheres their hive. The odor is attractive to bees. Much better than the branch in the rain.

2) The box contains the queen bee (in a tiny cage) producing her pheromones that the bees detect. The bees need to be near her.

3) Worker bees raise their butts at the entrance and release the chemical signal and fan it out with their wings that says, "this is the place." To humans this bee-chemical smells like lemongrass.

4) JP made the branch even less attractive with smoke and chemical repulser. 

So, JP made the branch unattractive two ways and made the box attractive two ways. 

Skip to two minutes. JP talks quite a lot.