This is a 99¢ package of noodles found along the Mexican food aisle. I imagine they import their durum wheat from the U.S.
The cheese is clean-out-the refrigerator of remnants collage. There must be some six types combined, no holding back sour cream, Philadelphia, mozzarella, Parmigiano Reggiano, American, Velveeta, munster with chiles and Oaxaca.
Edit: I went back to the store and notice the packages of noodles are 30¢, not a dollar.